Vizu recently unplugged their Vizu Answers product, depriving me of the single best tool in the market to quickly and inexpensively test new product concepts with consumers. The service was simple and self-service. In a few clicks, you could describe a product concept and create a set of check boxes where consumers could indicate how likely they were to sign up for the service. Vizu would distribute the survey via widgets on a broad set of highly-trafficked sites, and allow you to target certain sites (i.e., tech or political). In a few hours, you could collect several hundred responses, complete with geographical information on the respondent. All for the bargain price of $1 per response.
I've looked at a lot of potential replacements (see below) but haven't found one that meets these four criteria:
- Question length of several sentences, up to a paragraph
- Broad distribution to consumers (panel)
- Inexpensive (single digit dollars per response)
In general, while most of the full-service panels offer good targeting and qualification of respondents, most are designed for more in-depth surveys, none are self-service and all are expensive $10-$100 per response.
And while most of the survey tools are self-service, inexpensive, and customizable to questions of any length, most are designed to feature on your own site and blog and none have a built-in panel of consumers or way to distribute your survey and collect response quickly.
The only one that comes close is LinkedIn answers, but questions are limited to 75 characters, which is barely enough to ask about the weather.
If anyone knows a service that fits all 4 of the criteria above, please let me know.