GetSatisfaction is working to become the Switzerland of customer service, a neutral intermediary between warring factions of customers and companies on the CS battleground. They're off to a good start, with 413K unique visitors per month and a good set of investors (O'Reilly Alphatech Ventures, Jeff Clavier's SoftTechVC, First Round Capital).
It's an interesting experiment. I'm paying close attention, because it challenges one of the lessons I've learned: serve a single master and take a side.
At Visible Path, we tried to simultaneously serve the sales representative and the sales manager. The goals of these two audience were often different, the tensions often significant, and it was difficult to serve both. Ray Lane at Kleiner Perkins often depicted the struggle in pictures like this: